How Do You Want the Journey to Feel?

The goal is important. It's the whole point. 

But 99% of our time is spent pursuing the goal.

Ironically, at the end of the day, it's the pursuit of the goal that fires me up.

Not actually reaching the goal.

I love the heart-thumping feeling when an idea comes knocking at 3am.

I love the determination of waking up every morning with a purpose.

I love the feeling of going to sleep at night having made progress.

I love the pursuit.

So instead of focusing on how I want to feel once I get there – I'm working on how I want to feel WHILE getting there.

DIscIpline is Self Love

Can we take a moment to thank our past selves?

Because I’m only where I am today because my past self was disciplined af.

I owe her.

She got me where I am today.

And when I let myself off the hook, it’s not self love.

It’s self-sabotage.

It’s making life harder for my future self.

Discipline IS self love. Gift it to yourself.

Where Will You Be In 3 months?

The result you’re getting now is a product of the work you put in 3 months ago.

Based on how you want your life to look 3 months from now, how do you need to show up today?

What thoughts do you need to think?

What action do you need to take?

Mine:

I need to be streamlining the processes in my business so it flows better.

I need to be doing my physio exercises not once, but twice a day to heal my shoulder.

I need to believe that I am capable of things much bigger than what I am imagining.

Crazy Week Thoughts vs Fun Week Thoughts

This week I have about 23648568 coaching calls.

I don't usually have that many scheduled, but this week is an exception.

I've been thinking about how to coach my brain through it.

My automatic reaction is:

➡️ This is going to be a CRAZY week

➡️ I'm going to be flat out

➡️ I won't have time for myself

➡️ I will just have to get through it

➡️ I hope I don't get too stressed out

But I've decided they aren't helpful thoughts.

Instead, I'm choosing to think helpful thoughts.

➡️ This is going to be fun

➡️ I love connecting with people

➡️ There is enough time for everything I want to do

➡️ This is an opportunity for me to show up as my ideal self

➡️ I am choosing to be relaxed and do this with ease

➡️ I created this, I am in control

➡️ Time expands for me

These thoughts feel way better.

Going into my week excited and ready.

Bring it on.

The Magic of Setting Impossible Goals

Being realistic is killing your dreams. Here’s why.

Don’t pass it up

Today I had back to back meetings. I sat a test. I drove for 6 hours to another city. Now it’s 1am and I’m exhausted. I don’t feel like writing my blog post, posting on social media or creating any content. I don’t feel like showing up for my goals like I’d planned to.

But here’s the thing about taking action: Your brain will always give you all the reasons why you shouldn’t.

My brain tells me “This is hard. Do we really need to hit this goal? Why not do it next year? Why not extend the deadline? Relax! Take a nap.”

And every day, it tries to justify not taking action today because “what difference will one day make? No one will know.”

It’s so tempting.

But there’s one thing that always stops me from giving in:

Thinking about the greatest people of all time.

Did Michael Jordan think, “I’ve already won 5 championships, why bother with a 6th?”

Did Katherine Johnson think, “Meh. I’m tired of working on this rocket equation. We can go to the moon next year.”

Did Sir Edmund Hilary think, “Ooh, this snow is a bit cold. Everest can wait.”

HELL NO.

They pushed their limits.

They stayed up all night.

They went without.

They did whatever it took.

And here’s why:

Because you don’t become great by passing up opportunities to develop greatness.

Today is one of them.

Don’t pass it up.

Mental Health & Burnout

I’ve been getting some questions recently about mental health and goals.

This is close to my heart because I’ve experienced intense anxiety at different stages in my life.

The question that keeps coming up is, are you allowed to rest, or should you push through when you have mental health challenges?

Here’s the most important distinction:

Taking a rest GIVES you energy to come back at 100%.

Slacking off DRAINS your energy and you don’t feel like coming back at all.

You’ll know by the feeling.

Trust it.

The Only Thing Standing Between You and Your Goal

Action.

It's the only real thing standing between you and your goal.

Two weeks ago, I received an application from Keira, where she confessed to me her impossible dream of starting an independent book shop.

She told me she couldn't imagine it actually happening.

Last week we started working together.

This week, she put in an offer to LEASE A BUILDING.

And she almost forgot to tell me.

That's how much action she has been taking on her goal in just one week – that deciding to lease an actual building was her new normal.

You can choose to spend 10 years making your dreams come true, or you can register your business, buy 15 books, put an offer in on a building and be in business in one week, like Keira.

You can take ACTION.

Or you can wait.

Don't wait.

Book a consult with me. I can help you achieve your goal.

Even impossible ones.

Especially impossible ones.

Let’s talk here.

Second Year in Business Review

It's time to do my Second Year In Business Review! Technically I've been a coach for 2.5 years, but I went ALL IN on my business 2 years ago, so I’m excited to share what I’ve learned along the way.

This year has been huge. I finally had the breakthrough I’ve been waiting for (and it feels surreal to say that!). It finally all clicked.

2 years ago (when I started), here is where I was at:

1. I started my business right after travelling Europe for 5 months and draining most of my savings. 

2. I paid for an expensive certification program with all the money I had, and then missed my flight from London to Arizona (where the training was)– I had to buy a new one on my boyfriend's credit card for $2000 on the spot. All he had $15 left over to get the bus home (I don't know what I would do without him. Surround yourself by people who believe in you!).

3. I wore prescription sunglasses inside for an entire month because I had broken my regular glasses and couldn't afford new ones. The world seemed both metaphorically and literally dark. I ended up getting a freelancing job so I could afford food (and glasses).

4. He was also paying my rent and food for about 4 months. I racked up $5000 in debt to him in a couple of months.

5. I created the occasional client, but I had no idea how to do it again. I thought it was just luck. I believed the marketing gurus who told me I needed some kind of crazy funnel strategy. I would re-strategize my (non-existent) funnel every single day. Seriously. Instead of working IN my business (creating, serving, coaching), I was always working ON my business (funnels, websites, logos, etc).

6. I made about $6000 in my first year in my business. And I was working on it 16 hours a day.

7. In conclusion, in my first year in business, I was broke and confused.

1 year ago, here is where I was at:

1. August: I had 3 private 1:1 clients.

2. I created a membership site and pitched it for a week to my 17k followers on Instagram. 3 people signed up for $27 per month each.

3. I was desperate to get out of debt, so I got a dreaded j-o-b. I walked to work over an hour each day in the freezing British winter, making £7 an hour. I got out of debt, built up a little savings, and then ran away.

4. Then with determination and discipline, my Facebook Group exploded and my business started to grow rapidly.

5. I moved back home to New Zealand.

6. I started getting requests to work with me coming from Facebook, Instagram, YouTube, and even offline.

7. I started signing clients rapidly. 5 new clients per month.

8. I created a viral post with 31k likes.

9. I added 900 new group members in a single day.

10. I asked strangers at the mall to subscribe to my YouTube channel so I would hit my goal of 600 subscribers in July.

Where I am today:

1. 16 private 1:1 clients (almost full capacity)

2. 5 figure months (whaaat?! I've dreamed of saying that).

3. A Facebook group of 2300 girls crushing their goals and supporting each other.

4. 700 subscribers on YouTube (that might not seem like many, but clients come from there and it's growing!)

So what changed?!

• I joined a brilliant business program and figured out what ACTUALLY mattered for creating clients: Growing an audience, showing up as a role model, and reminding people daily that I can help them.

• I got hella disciplined. I understood the power of doing things DAILY. I started blogging daily, and growing my audience daily, and making offers to my audience daily.

• I decided I was Michael Jordan. I asked myself every day in the shower "Now that I am MJ, what do I do? How do I solve this issue I'm facing?"

• I learned to show up no matter what. I committed to the outcome, and made hitting it non-negotiable, like the way you'd commit to picking your kid up from school.

Mistakes I made:

• I fell into the trap of thinking I needed to have 20 different offers and be “launching” all the time. I thought that if something was inexpensive, people would be more likely to buy it. I was totally wrong. People don’t necessarily just want inexpensive things. They want their problem solved. You can sell the cheapest thing ever but it doesn’t solve a problem, no one will buy it. Lesson learned.

• Selling a membership site in the beginning when my audience wasn’t big enough. Do you know how many $27 memberships I would need to sell just to pay for my groceries every month? 15. Yikes. That’s just of the things I need. Don’t create a course or a membership until you’ve got a massive demand and your private offer is sold out.

• Thinking that audience size equals demand rate. I thought that because I had lots of Instagram followers, selling would be automatic and easy. Wrong. Your audience has to be the right people, who actually want what you’ve got to offer.

If I could go back to my self when I started my business, this is what I would say:

1. Find out the ONE thing that will DIRECTLY get you the result you want.

2. Do it every day, no matter what, no exceptions. Make it non-negotiable.

3. Remove everything else, even if it's fun or you want to do it. If it's not essential, it's holding you back.

P.S. If you’re ready to make money doing what you love, I can help you. I spent two years figuring it out so that you don’t have to. We’ll go right for the results. We don’t mess around. We create results FAST. Book a free consultation with me here.

Attack Your Goals With Gazelle Intensity

I first heard this phrase from Dave Ramsey, who talks about attacking your debt with Gazelle Intensity.

(Gazelle's can run up to 60mph in short bursts).

The idea is to work as hard to get out of debt as a gazelle works to run from a cheetah. 

But I also find this phrase helpful in other areas – goals. You can attack a goal with Gazelle Intensity.

I did this to grow my Facebook group.

I zeroed in on the most important actions I would need to take, and then I went for them like my life depended on it.

Every single day for several months, I took action toward growing my Facebook group.

Not just any action – intense action.

I wasn't realistic at all.

I got my group in front of hundreds of eyes every single day and invited them to join.

And it worked in my favour.

Because when you set realistic goals, you don't have to rise to the occasion – you just get to be the same old you, who gets the same old results you usually get.

When you set impossible goals, you have to rise to meet the challenge, like a gazelle running from a cheetah.

What goal do you need to attack with gazelle intensity?