My 2025 Goals

I've been publishing my scariest, most impossible goals on the internet since 2017. 

Because when I feel accountable, I always show up 100%. 

But what if I don't hit the goals?

So what? Nobody dies. 

I'd rather risk failing in public than settle for splaying small in private.

So here are my goals for 2025 (even though it’s February, and I’m a bit late sharing them!)

1. Create a million dollars.
   This is my “impossible” goal. I only ever set one impossible goal at a time. I want to see if I can add a million dollars of value to the world.

2. Perform in a salsa performance.
   Dancing is the absolute joy of my life and performing on stage is exhilarating.

3. Go to Date with Destiny in person.
   Date with Destiny is a 6-day personal development event hosted by Tony Robbins in Florida. I’ve wanted to go since I was a kid, and this year I’m making it happen.

4. Create a hobby with Daniel we both love.
   Even though we both enjoy lots of the same activities, we decided the next level after nine years together is creating new interests together.

5. Create a close community of friends.
   Daniel and I recently moved to Sydney from New Zealand, and community is extremely important to us.

6. Create the best health of my life.
   I left this goal deliberately vague, because I don’t want to focus on metrics, I want to focus on how I feel.

What are your goals for 2025?

Tell the world. You’ll actually show up.

Congratulations, You’re Fired.

Congratulations, you're fired.

You're no longer part of the workforce. Pack up your things. 

Starting today, you're simply an artist.

You don't work. You play.

You dream up ideas and you implement them messily on the spot.

That's the whole gig.

You are no longer responsible for forcing success.

Your mission is to get so deeply inspired that you're compelled into action — and success can't help but follow.

Because artists aren't disciplined—they're devoted.

So devote yourself to the dream that won't leave you alone.

Start playing with it, exploring it, letting it be fun again.

The time to work is already over.

No really, stop working.

Get inspired, and action will become inevitable.

You can't learn to swim via email

You can't learn to swim via email.

You have to get in the water. 

Feel the cold. Swallow some chlorine.

It's the only way.

No matter how much passion you have for your goal right now, it's not enough to carry you to the final result if you don't actually do anything.

You have to put yourself in a situation where even when it's cold, you get in deep end.

You know what you need to do.  

You just haven't done it yet.

Time to get in the water.

Try your Wildest

This is your permission to stop trying your best.

Your best is filled with expectations and pressure and tied to your self worth.

Instead, try your wildest.

Your wildest has zero expectations, zero pressure and means nothing about who you are.

How To Never Give Up

People sometimes ask me if during the two years it took to build my business, I wanted to give up.

The answer is no – because I didn't have anything to give up to.

Give up and do what?

I didn't have a career that was comfy.

I didn't have a way to make money that was easier.

I didn't have a back up plan.

Giving up would have made my life worse, not better.

So set a goal that makes giving up feel like the harder option.

There can't be an easier road.

The road to your goal has to be the only road you're willing to take.

What goal would change your life so deeply, that no matter what you have to go through to get it, giving up would actively make your life worse?

I don't mean not as good as if you hit the goal.

I mean WORSE than it is now.

You can either:

•   Find the pain you're in, and set a goal that will relieve you of that pain.

•   Find the pleasure you want and set a goal that you absolutely MUST have so that anything else feels unacceptable to your entire being

What goal would you never give up on?

It’s Okay To Change Your Mind

If saying no when you’ve already said yes makes you feel guilty, embarrassed or flaky, then nobody has told you this:

Saying yes is like flipping a coin.

The point isn’t to lock yourself into a decision, but to reveal your true desire.

Often, saying yes is the only way to find out you’re actually a no.

So buy the item and return it.
Get engaged and call it off.
Sign up and drop out.

Allow yourself to say yes, then say no.

The earlier you find out what you really want, the better.

But even if you don’t discover you’re a no until the last semester of your five-year law degree, or until you’re standing at the alter in front of your entire extended family, or until you’ve already signed all the paperwork and there’s a costly exit fee – don’t stay a yes if you’re a no.

Commitment doesn’t mean sticking to a decision forever.

It means being all in until you’re all out.

It’s okay to change your mind. Even when it’s already done.

Uncommitting is a highly underrated, powerful act.

It’s not the mark of an unreliable person, it’s the sign of an honest one.

Accepting this truth will free you, and make all your decisions feel a thousand times easier.

“Your brain can play tricks, your heart can be blind, but your gut is always right.”

– Rachel Wolchin

How To Let Going ALL IN Be Easy

1. Identify what needs to happen to create the result. Not what your perfectionist brain wants the process to look like. You can have a messy process and produce a killer result. Do you REALLY need to do all those steps you think you need to do?

2. Commit to doing what needs to happen.

3. Commit to NOT doing any extra stuff.

4. Relax. No one is going to die if you let it be easy. Goals are just for fun.

How to Nail Your Messaging

“Sarah, your messaging is so good!”

Honestly, I don’t think about messaging.

I find people with problems and I try to solve them, visibly.

Great messaging comes from actively seeking problems to solve.

Instead of asking “What does my person need to hear?”

Ask yourself “Who has a problem I can solve for free, in front of other people?”

Don’t expend energy crafting your perfect “customer avatar” or working out which adjectives best represent your brand.

Find people. Solve their problems. Let others see it.

Stop Editing Yourself

I received a message from myself today:

Stop editing yourself.

I’m not talking about cutting up a video to make it easier to listen to, or chopping out some words from a paragraph to make it more readable.

I mean editing you.

Trying to show up a certain way. To control how you’re seen.

All that control is dimming your light.

To match an ideal you have about what the perfect creator is.

Who’s ideal is that anyway? Is it really yours?

It’s not perfection you’re after.

It’s freedom.

You don’t have to try hard to be free.

You simply have to stop trying so hard.

It’s in relaxing into your messy, unedited self that your light will shine the brightest.

Let yourself be effortlessly you.

Allow yourself to burst out of every seam and colour over the lines.

Let it all pour out of you. Watch how prolific you become.

This Is What Success Looks Like

Hearing yes, then hearing no.
Receiving hate mail.
Questioning your decisions.
Getting locked out of your Facebook ad account.
Missing a day. Missing an opportunity.
Wanting to do more. Wanting to do less.
Having a meltdown.
Getting a refund request.
Being overwhelmed with things to do.
Having to fire a team member. Struggling to hire someone better.
Regretting doing something. Trying to fix it. Making it worse.
Accidentally deleting something unrecoverable.

Success is just managing bigger problems that you had before.

All these struggles aren’t on the path to success, they are success itself.

The problems you have now were your past self’s dream problems.

You will outgrow them, and the next level of problems will come.

This is what success looks like.