How To Never Give Up

People sometimes ask me if during the two years it took to build my business, I wanted to give up.

The answer is no – because I didn't have anything to give up to.

Give up and do what?

I didn't have a career that was comfy.

I didn't have a way to make money that was easier.

I didn't have a back up plan.

Giving up would have made my life worse, not better.

So set a goal that makes giving up feel like the harder option.

There can't be an easier road.

The road to your goal has to be the only road you're willing to take.

What goal would change your life so deeply, that no matter what you have to go through to get it, giving up would actively make your life worse?

I don't mean not as good as if you hit the goal.

I mean WORSE than it is now.

You can either:

•   Find the pain you're in, and set a goal that will relieve you of that pain.

•   Find the pleasure you want and set a goal that you absolutely MUST have so that anything else feels unacceptable to your entire being

What goal would you never give up on?