How to Nail Your Messaging

“Sarah, your messaging is so good!”

Honestly, I don’t think about messaging.

I find people with problems and I try to solve them, visibly.

Great messaging comes from actively seeking problems to solve.

Instead of asking “What does my person need to hear?”

Ask yourself “Who has a problem I can solve for free, in front of other people?”

Don’t expend energy crafting your perfect “customer avatar” or working out which adjectives best represent your brand.

Find people. Solve their problems. Let others see it.

Stop Editing Yourself

I received a message from myself today:

Stop editing yourself.

I’m not talking about cutting up a video to make it easier to listen to, or chopping out some words from a paragraph to make it more readable.

I mean editing you.

Trying to show up a certain way. To control how you’re seen.

All that control is dimming your light.

To match an ideal you have about what the perfect creator is.

Who’s ideal is that anyway? Is it really yours?

It’s not perfection you’re after.

It’s freedom.

You don’t have to try hard to be free.

You simply have to stop trying so hard.

It’s in relaxing into your messy, unedited self that your light will shine the brightest.

Let yourself be effortlessly you.

Allow yourself to burst out of every seam and colour over the lines.

Let it all pour out of you. Watch how prolific you become.

Stop Optimising Your Life

If you’re not already making money, you don’t need a plan to scale your business.

If you’re not already posting on social media 7 days a week, you don’t need a content calendar.

If you’re not already going to the gym, you don’t need a workout schedule.

Stop trying to optimise what that hasn't been created yet.

Unless you’re already knee-deep in action, it’s just procrastination.

In the beginning, your job is just to create, make, sell, share, publish, send, post, write, or paint, without preparation.

When I blogged daily for two years, I never batched my content ahead of time. Not even once.

To this day, everything I create is made for the current deadline I’m facing.

Videos, blogs, podcasts, emails – none of it is done in advance.

Planning is an illusion. It’s a trick your brain plays on you to stay in motion without having to face the real work.

That’s why during the first coaching session with my clients, we make a simple, guaranteed plan for their goal.

Then we never, ever plan again.

No organising.
No prepping.
No templating.
No batching.
No strategising.

Only doing.