How to Become the Most Valuable Person on the Internet

I want to be the most valuable person on the internet.

Not the most popular. Not the most polished.

The most useful.

Whether you’re building a business, leading a team, or just showing up for the goals in your own life—what if you held yourself to that standard?

What if your free content, your advice, your presence, was more valuable than other people’s paid stuff?

That’s the bar I’ve set for myself.

And I challenge you to do the same.

Because when we raise the standard for the value we bring to the world, we all win.

What Being The Most Valuable Person on The Internet is NOT:

• Posting every day

• Making beautiful content

• Having a specific niche

What it IS:

• Solving actual problems for people

How to Be Valuable

Ask yourself: Will someone get a result from this?

A real result—tangible or intangible.
Like making their first $100.
Resisting texting their ex.
Feeling less anxious.
Finally getting clarity on what to do next.

If someone’s life looks different after consuming your content, you’re being valuable.

How to Be Hypervaluable

Where value solves a problem, hypervalue blows their mind while doing it.

And the simplest way to blow someone’s mind?

Surprise them.

In a world drowning in content, they’ve seen it all.

To stand out, you don’t need to be louder.

You need to be unexpected.

Enter: The Flip Formula

“You think it’s X, but it’s actually Y.”

That sentence underpins 99% of my content.

Examples:

• Value isn’t about helping. It’s about blowing someone’s mind.

• People don’t buy your expertise. They buy your energy.

Say what people believe, then flip it with something truer, deeper, or counterintuitive.

The Hypervalue Checklist:

1. Does it solve a problem?
   Not just talk about it. Not just define it. Actually solve it.

2. Will someone get an immediate result from this?
   More money this month. Less weight this week. Less anxiety today.
   Can they use it immediately to improve their life?

3. Is it surprising?
   If they’ve heard it before, they’ll ignore it.
   To blow people’s minds, you need to induce surprise.
   The best ideas are often old truths with a twist.

4. Have I broken it down like I’m being paid to explain it?
   I like to pretend my audience is paying me $100 a month to be on my email list. If someone paid you to consume what you’re producing for free, would it feel worth it?

5. Am overcomplicating it?
   As Coco Chanel said, “Before you leave the house, look in the mirror and take one thing off.” Don’t dress up your value in a silly hat. Deliver it simply.
   Ruthlessly cut anything non-essential.

How Much Should You Give Away for Free?

All of it.

Because the more you give, the more you’ll feel compelled to create.

Worried no one will pay if you give too much away?

The opposite is true.

The more generously you share, the more demand you generate.

And there’s no shortage of problems to solve. People will always want help.

So don’t hold back. Give your best stuff away.

That’s how you become the most valuable person on the internet.