How to Think About Social Media Content

Thoughts not to think about your content:

• I only got 6 likes

• I can’t post too much or I’ll annoy people

• I don’t want to bother people

• I need to post at a certain time

• I don’t want to be salesy

• What will my Great Aunt Elizabeth think if she sees this?

• I don't know what to say

• I've run out of content

• Any sentence that includes the word “algorithm”

Thoughts to definitely think about your content:

• Someone is waiting for my next post

• Anything I post will work

• Everything I create will be valuable to someone

• I don’t want anyone to miss out on the amazing thing I’m offering

• Someone checked to see if I had posted something the moment they woke up this morning

• People LOVE what I say/create

• People get excited when they see a notification from me

• Far more people are connected to me than I realise

• People are sending my content to their friends

• I know exactly what to say

• Everything I think about could be content

• No one does what I do the way I do it

• Woah, 6 likes?! That's a lot! Imagine if all of those people were in my living room! We’d have to borrow chairs from the neighbours!

Money & Sleep

“Money isn’t important to me, I just want to help people.”

Girl, that’s like saying “SLEEP isn’t important to me, I just want to help people.”

Whether we like it or not, we need both of them to function.

The more we get, the better quality of life we live, and the more we can help others.

Ever tried to help someone out of a crisis after pulling an all-nighter?

It’s out of the question.

So what if we started thinking about money like we think of sleep? How would our relationship to money change?

The Only Reason People Don't Buy A Service

There's only ONE reason people don't buy.

It's not money.

It's not time.

It's not their husband.

The ONLY reason people don't buy is because they don't believe you can help them.

They don't think you're actually going to solve their problem.

They think they'll pay you to deliver your service and it won't be worth it.

They're worried they'll regret it.

Because imagine if they TRULY believed you could help them solve their problem? If they thought YOU were their magic pill and getting your services was the answer to their pain?

All of their objections – time, money, husbands – they would all fall away.

It's your job to show them that you can truly help them.

Show them that, and you'll create business for life.

Followers Don't Equal Connection

I have 21k followers on Instagram.

So guess where 95% of my clients find me? Facebook.

Having an audience isn’t the same thing as having connections.

And deep, genuine connection with actual human beings is what creates clients.

Not a large audience.

Until you're fully booked, the best thing you can do is let go of the idea of “building an audience.”

Build one-on-one personal connections instead.

As cliché as it sounds, it’s true: 10 genuine relationships are better than 1000 random followers you don’t know when you’re starting out.

But having 1000 random followers looks better, right?

People will think you’re successful.

So the question is, would you rather look successful or actually be successful?

You Actually Sell Croissants

Whether you’re a web designer, a coach, a consultant, a social media manager or any other service provider – you’re actually in the business of selling croissants.

People love croissants. They want to buy them.

They just don’t want the baker to turn up unannounced on their doorstep at 4 o’clock in the morning to force feed them one.

It’s the wrong place, wrong time.

And when we cold-message strangers offering our services, no matter how good they are, that’s what we’re essentially doing.

Stuffing a croissant into a surprised face.

How could they not love it?! It’s a croissant! 

Not a compulsory croissant in the middle of the night.

No matter what your business is, remember that you’re in the business of selling croissants.

People want to buy what you’re selling.

At the right place, right time.

Let them come to YOU.

Connect with croissant lovers in Facebook groups and networking events and supermarkets. Invite them to check out your space: your Instagram account, your email list, your bakery. Offer them a croissant.

And whether they decide to buy one today or not, says nothing about their desire for croissants.

Maybe they just ate.

Maybe they’ll come back later.

Maybe they’re just deciding how many to get.

You sell croissants. People want to buy them.

What if you believed everyone truly wants what you have to offer?

How would that change where you showed up to market your business?

How I Used to Overcomplicate Everything

I found all of these photos on my phone from 2019, when my business was barely generating any income at all.

It's really clear that I used to overcomplicate EVERYTHING to do with the marketing process.

These are just a few of the wall-sized diagrams and notebooks and whiteboards covered in flow diagrams and funnels and plans.

And the more complex it got, the less action I took – evident by the fact that I never finished any of it and made a total of $6000 in my business for the whole of 2019.

Once I discovered that there are really only three main steps to marketing your services, no matter what you do, I was able to make a full-time income with my business:

1. Connect with people in neutral spaces
   A neutral space is anywhere that neither of you own – the gym, someone else’s Facebook group, an online networking event.

2. Invite them to your space
   Your space is the place that you own – your Instagram, your house, your own Facebook group, your email list.

3. Offer to help them
   An offer could look like a valuable post (in your space) with a note at the end saying “message me to book a free consultation”.

Connect, invite, offer.

What if that was all you had to do?

(It is.)

Good Girls Don’t Make Money

Boys get asked all the time how they plan to create money, but girls don’t.

Men are expected to maximize their earnings to provide care for others.

Women are expected to minimize their earnings to provide care for others.

If a man earns a lot he’s providing for his family, but if a woman earns a lot she’s neglecting her family.

How messed up is that?

Girls are taught right from the get-go to only want “just enough” to help others.

As if wanting more money would somehow stop us from helping others.

What if we stopped teaching girls they should aim for “just enough” money?

How might the world change?

How might women have more choices?

How might we be able to help others even more?

Creating money requires you to put value into the world.

And when women don’t get the opportunity to create millions of dollars of value the way men do, the entire world is worse off.

So we have got to stop pretending that money doesn’t matter to us.

As if we’ve never been too nervous to look at our bank balance, or stayed in a soul-draining job because we don’t have savings, or stayed in an unhealthy relationship because he pays the bills.

Money matters.

It matters that women create lots of it.

Not just enough – more than enough.

An abundance of it.

I’m on a mission to end money shame and get a truckload of money into the hands of phenomenal women changing the world.

Let’s start by deciding that we’re all allowed to create hundreds and thousands and millions and billions of dollars.

And not only does that not make us bad or greedy or selfish, it actually makes us helpful and compassionate for adding that many dollars of value to the world.

You coming?

Should You Cold Message People to Achieve Your Goals?

I’ve been getting some really good questions about cold messaging people to hit your goals.

Times to cold message people:

• To connect with them

• To ask them for help/advice

• To ask them a question

• To give appreciation/praise

• To share an idea

• To ask for a book foreword or a podcast interview

Times not to cold message people:

• To sell them something

It’s totally okay if you’ve done this in the past – I was taught to do this too!

But doesn’t it just feel so much better (and a lot less work) to let people come to YOU?

Here’s what to do to sell your stuff instead of cold messaging people:

Invite people from neutral, public spaces (supermarkets, coffee shops, networking events, Facebook Groups) to come to your space (your house, your newsletter, your Instagram profile, your email list) and offer them your product/service there, instead.

Value = Success

Your job is to create so much value for people that your success is inevitable.

Value might be a conversation, or an Instagram post, or connecting two people together.

Value is anything that helps someone get closer to their goal.

And it doesn't just happen after a transaction.

Value is something you deliver ahead of time.

Before payment is ever discussed.

What would add incredible value to your people's lives right now? Actual, genuine, life-changing value? What do they actually need?

Deliver it, and success is yours.

Things You Don't Need In Order To Make Money Doing What You Love

Things you totally don't need in order to make money doing what you love:

• A website

• A sales funnel

• An email list

• A logo

• A business card

• A podcast

• A blog

• A business plan

• A large following

• Social media

Yup, you don’t even need social media AT ALL.

All it actually takes is:

1. Connecting with people

2. Adding actual proper mind-blowing value to their life for free

3. Reminding them often that they can buy your epic stuff

This is true whether your passion is mowing lawns or creating courses or designing websites or selling scuba diving gear online.

You can make money doing what you love today – literally on this very day.

You already have everything you need.

What if you just went out and connected with people today, added value to their lives, and let them know what you have to offer?

You could make money doing what you love today.

Why not start now?