GOT GOALS?
I help people achieve impossible goals.
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Entrepreneurship
✔️ Blog every day for 2 years
(Completed July 2021)✔️ Become my own boss full time
(Completed Sept 2020)✔️ Build a 6 figure/year business
(Completed July 2021)⚪️ Build a 7 figure/year business
✔️ 1000 subscribers on YouTube
(Completed Nov 2021)⚪️ 5000 subscribers on YouTube
✔️ Become a Certified High Performance Coach
(Completed Nov 2018)✔️ Coach an Olympic Athlete
(Completed Aug 2022)Health
✔️ Do 20 push ups in a row
(Completed October 2019)✔️ Do 50 push ups in a row
(Completed Jan 2020)Adventure
✔️ Climb Mt Kilimanjaro
(Completed Sept 2011)✔️ Hike to Everest Base Camp
(Completed May 2007)Personal
✔️ Speak on stage
(Completed Nov 2022)⚪️ Do a keynote on stage
✔️ Get a Psychology degree
(Completed Oct 2017)✔️ Dance in an on-stage Salsa Performance
(Completed May 2024)⚪️ Do a breakdancing windmill
⚪️ Master the moonwalk
⚪️ Compete in a Salsa competition
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Updated 19th January 2025
I recently opened the doors to my brand new membership, GET IT DONE. I couldn’t be more excited! This offer has been something I’ve wanted to create since the very beginning of my business (and actually tried to create in 2019, but my business wasn’t at the level to handle it yet). We’ve had 80 incredible members sign up in the first month and I’m just having so much fun.
Goals I’m working on right now:
Creating a simpler day to day
7 figure business
Building a community in Sydney
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Hey! I’m Sarah.
I set goals to feel alive.
Sweaty palms.
Racing heart.
Can’t think of anything else.Combining my background in Psychology with my training as a High Performance Coach, I help ambitious entrepreneurs, creatives and athletes achieve their goals.
l created this blog to share behind-the-scenes of my own goals and help you push your limits. I'm creating what I wish existed for me to consume.
People often ask if I’ll climb Mt Everest like my parents did in the 90's (as depicted in the 2015 film, Everest).
While I’ve done a little bit of mountaineering (Kilimanjaro in 2011 and Everest Base Camp in 2007) what most people don’t know is that my late dad was also an entrepreneur. I feel most connected to him through our shared love of entrepreneurship and attempting the impossible in all areas of life.
Ready to do something impossible together?
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How I Plan to Hit My Goal This Month
I set a goal to hit 3000 members in this group by December 31.
And I'm going to do it.
Not because I'm sure how (I'm not) – but because I've decided to.
And even as I'm writing this, I'm thinking, "What if I don't make it? And I've just TOLD everyone I'm going to?"
That's all the more reason I am going to make it – because now I have to keep myself accountable to my word.
The best thing ever was sharing my goals and dreams with the internet.
Not just my hopes – but my solid plans: "I will do X by Y date."
It held me accountable like nothing else.
Even if nobody in the world cared if I did push ups that day – I cared.
I wanted to be the kind of person who does what she says she's going to do.
Even if I wasn't that person yet.
Declaring the kind of person I wanted to be to the world COMPELLED me to become that person, for fear of embarrassment.
Here is my plan for 3000 members:
I'm going to try a bunch of different things – and see them all the way through.
I'm going to spend time journaling on my CERTAINTY that it is going to happen. Because when I'm in that certain energy, I'm no longer paralysed by HOW it is going to happen, and I can actually start thinking of solutions.
I'm not going to give up until it happens. Even until the last minute.
I'm deciding to work on it daily.
I'm prepared to go back to the drawing board 100 times if I need to.
Gulp.
DO it girl.
You've got this.
(Don't mind me, just giving myself a public pep-talk 😂)
December Beliefs
If you were going to be 10x more successful this month than you were last month, what would you have to start believing about yourself?
Here are the beliefs I'm working on in December:
I've decided it's happening.
It's already done.
I'm being tested to see how bad I want it.
I'm willing to do whatever it takes – for REAL.
Everything always works out for me, even if it doesn't look like it at first.
I can handle anything.
My success is inevitable.
I am committed to the outcome.
It is already working.
What do you need to start believing about yourself to create 10x more success?
2019 Sarah vs 2020 Sarah
In 2019, I made £7 an hour working for someone else.
In 2020, I made repeated 5 figure months working for myself.
In 2019, I had no Facebook Group.
In 2020, I have a Facebook Group of 2500 people.
In 2019, I didn't have more than 2 clients at a time.
In 2020, I have 21 clients at once.
In 2019, I was trying SO hard.
In 2020, I saw my outcomes as non-negotiable.
Here's what changed:
In 2019, I would give up on my goals while there was still time to achieve them, just because it didn't seem likely I could do it.
In 2020, I decided to believe in my ability to make things happen until the very last minute.
I learned success is not defined by chance or probability.
Success is defined by your decisions.
Decide to make it work, no matter what.
Decide to believe there's always a way.
Decide to keep going even when it feels like you're doomed.
Even when there's a 99.9% chance it won't work, there will always be an underdog who makes it happen.
Because the underdog has something the others don't have:
An unshakeable determination to make it work against all odds.
Be the underdog.
Blow your own mind.
You're only one decision away.
Impossible is a Feeling
Someone on Instagram sent me a message saying "You can't say it was impossible to climb Mount Kilimanjaro. That's not impossible, is it now?"
You know what? It felt impossible to me.
And that's what matters.
Achieving impossible goals has NEVER been about doing something flashy or impressive.
It's been about challenging myself beyond what I think is realistic.
It's about pushing my limits and becoming the best version of me.
Your impossible goal is worthy.
Whether it's to leave the house today, or go to the moon.
It doesn't matter. As long as you're challenging yourself to become the next level version of you – you're crushing it.
Goal comparison will just tear you down.
Don't let it.
Just ONE thing
This is not the first time I’ve written about this idea. But it’s just SO effective, I have to share it again.
The basic idea is: if absolutely nothing else gets done today, what is the one thing that will propel you forward towards your goal?
For me, that’s showing up online with value.
It's just non-negotiable.
Exercise doesn't always happen.
Going to sleep on time doesn't always happen.
I'm working on those things.
But no matter what, for the last 500+ days I've shown up online with value.
And now I've built a full-time location-independent coaching business because of it.
What is ONE thing that you commit to doing today that will move you closer to your goal?
She Opened a Bookshop
As of this weekend, my wonderful client Keira's bookshop, Reading Roots, is officially OPEN! 📚📚📚
📖 2 months ago, this was still just an idea.
📖 7 weeks ago, she put in an offer to lease a building.
📖 3 weeks ago, she didn't even have the books to sell.
📖 1 week ago, she still didn't have a key to the shop.
On Friday, she opened her bookshop at 29 Market Place, Wetherby, United Kingdom, AND she hit her opening day sales goal.
9 weeks, you guys. 9 weeks was all it took to go from dream to reality.
During a global pandemic.
UNREAL.
My mind is officially boggled.
And she faced a million challenges.
They wouldn't give her the keys, the RAM in the till got stolen, the letting process was a nightmare, there was another nation-wide lockdown that set her back several weeks, and she lost a loved one ❤️
Any of these things alone would have been a good enough reason to give up.
But she didn't. Every single week in our sessions, she showed up ready for creative problem-solving.
She made it happen, despite the tremendous obstacles.
Keira, I honour you for your incredible persistence and strength.
Impossible things can happen, if you decide to go all in.
Keira's success can be evidence that you will be successful too.
You can open a book shop in a pandemic, or ski across Antarctica, or launch a tech giant.
Just like Keira – all you have to do is decide.
Congratulations, Keira. You did it! 🎉🎉🎉
Learning to Expand My Power
My impossible goal philosophy has always been about "doing whatever it takes."
But only in the last 6 months, has it really clicked in my brain what that actually means.
Sometimes doing everything in my power isn't enough to hit the goal. Sometimes, I have to find a way to build extra power.
And that is the key I was missing before.
I use to just stop at my natural ability to get things done, instead of asking how I can become better.
I used to think "Well, I've done everything in my power" – and feel like I was forced to give up.
Like it wasn't in my control.
But what if I change what "everything in my power" is?
Then suddenly it's not about how hard the task is, but how strong I am willing to get.
The goal doesn't need to be easier. I need to get stronger.
That's why I believe in impossible goals.
That's why I know I'll hit my goals this month, and next month, and next year.
Not because it's hard or easy.
But because I'm deciding to get stronger.
The Best Part about December
It's December and I know that means Christmas gets all the hype.
But to me, the best part of December is always New Year's Eve.
And to be honest, even though I love a good boogie at a giant party, my dream New Years Eve is actually:
a vision board party where we all set our goals for the next year
long, deep conversations where we share our biggest, most impossible desires
a huge platter of crackers and dips
a long journaling session and visualisation meditation
getting to sleep soon after midnight so we can wake up early and go for a run or do our new morning routine or whatever you've planned as the new YOU.
Tell me you feel the magic of NYE too.
I mean, I love to dance and sing and kiss at midnight, but really, I just want to lie awake in bed with a cup of hot chocolate and plan for the person I'm about to become.
Anyone else?
New Zealand's First Peak Performance Coffee
Today, after a ton of testing and product development, my brilliant client Chanelle has officially launched Win Your Day – New Zealand's first peak performance coffee! ☕️
(She invented this coffee blend from scratch, you guys! And it's infused with nootropics and superfoods to give you all the benefits and none of the jitters).
SO stoked for you Chanelle, you've put in soooo much effort for this.
Check out her gorgeous website & buy her coffees here.
Support her on Instagram here.
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