“Sarah, your messaging is so good!”

Honestly, I don’t think about messaging.

I find people with problems and I try to solve them, visibly.

Great messaging comes from actively seeking problems to solve.

Instead of asking “What does my person need to hear?”

Ask yourself “Who has a problem I can solve for free, in front of other people?”

Don’t expend energy crafting your perfect “customer avatar” or working out which adjectives best represent your brand.

Find people. Solve their problems. Let others see it.