Boys get asked all the time how they plan to create money, but girls don’t.

Men are expected to maximize their earnings to provide care for others.

Women are expected to minimize their earnings to provide care for others.

If a man earns a lot he’s providing for his family, but if a woman earns a lot she’s neglecting her family.

How messed up is that?

Girls are taught right from the get-go to only want “just enough” to help others.

As if wanting more money would somehow stop us from helping others.

What if we stopped teaching girls they should aim for “just enough” money?

How might the world change?

How might women have more choices?

How might we be able to help others even more?

Creating money requires you to put value into the world.

And when women don’t get the opportunity to create millions of dollars of value the way men do, the entire world is worse off.

So we have got to stop pretending that money doesn’t matter to us.

As if we’ve never been too nervous to look at our bank balance, or stayed in a soul-draining job because we don’t have savings, or stayed in an unhealthy relationship because he pays the bills.

Money matters.

It matters that women create lots of it.

Not just enough – more than enough.

An abundance of it.

I’m on a mission to end money shame and get a truckload of money into the hands of phenomenal women changing the world.

Let’s start by deciding that we’re all allowed to create hundreds and thousands and millions and billions of dollars.

And not only does that not make us bad or greedy or selfish, it actually makes us helpful and compassionate for adding that many dollars of value to the world.

You coming?