Good Design Is As Little Design As Possible

Entrepreneurship
Written By Sarah Arnold-Hall

“Good design is as little design as possible.” – Dieter Rams

When I created my first coaching offer in 2018, it had a ton of features:

  • Half-day coaching sessions

  • Constant check ins

  • Long workbooks

  • Fillable PDFs

  • Homework

  • Journaling prompts

  • Flowers (I’m not kidding. I used to send my clients a bouquet when the signed up.)

I thought my people wanted me to give them every solution to their problem.

What did they actually want?

Their problem solved.

Nobody actually wants more. They just want the result.

Once I figured that out, my offer was simple:

Weekly coaching sessions. That’s it.

And now that my practice is full, I’m in the process of creating a new offer that can hold more people.

I watched my brain slide back into my old pattern of thinking that it would require me to offer more.

But I caught myself. Nope.

Don’t create a Swiss Army knife solution for a problem that can be solved with a knife.

Just create a sharper knife.

Sarah Arnold-Hall

Hey! I’m Sarah. I’m a High Performance Coach from New Zealand, living in Sydney. I help ambitious people take consistent action to hit their biggest goals in life and business. When I’m not coaching, you can find me salsa dancing and pursuing my own goals. Click here to get coached by me.

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