I have 21k followers on Instagram.

So guess where 95% of my clients find me? Facebook.

Having an audience isn’t the same thing as having connections.

And deep, genuine connection with actual human beings is what creates clients.

Not a large audience.

Until you're fully booked, the best thing you can do is let go of the idea of “building an audience.”

Build one-on-one personal connections instead.

As cliché as it sounds, it’s true: 10 genuine relationships are better than 1000 random followers you don’t know when you’re starting out.

But having 1000 random followers looks better, right?

People will think you’re successful.

So the question is, would you rather look successful or actually be successful?