My friend-turned-client Matheson Brown has officially done something impossible!

Just over a year ago, he told me his idea that he wanted to go from an amateur climber to a professional-level climber in a single year.

This is UNHEARD OF.

He didn't know if he could pull it off.

His gear was stolen.

He dislocated his shoulder.

COVID meant no climbing for 3 months.

But this is the same guy who broke a world record on the 140-day long Appalachian trail in 2018.

I had faith in him. We worked on his publicity together and sponsorship opportunities. We worked on how to stay safe when your mindset has no limit but your body does.

And today, he completed his relentless three-day-long climb of Half Dome (750 vertical-meters of pure rock) in Yosemite.

People train their whole lives for this. And he did it in a year.

He did what literally no one has ever done before.

And he's made a documentary about it.

There is literally no such thing as impossible.

We're all capable of doing impossible things.

"It's not that I don't like being comfortable. It's just the lowest thing on my priority list." – Matheson Brown

Follow his epic journey here.