I didn’t climb Kilimanjaro to get to the top.

I climbed Kilimanjaro to climb.

And it was the most effort I’ve ever exerted in my entire life. And i nearly turned around just before the summit from altitude sickness. I nearly didn’t make it.

But I kept going because I wanted to show myself I could do it. I didn’t just want to be dropped by a helicopter at the top of a mountain - I wanted to do the work.

This is totally the same with my current goals:

I don’t want 100k subscribers on YouTube.

I want to GROW to 100k subscribers.

I actually have a fear of waking up one day in my dream life, married to my ideal partner, kids all grown up and business a huge success – and realised I’ve missed out on creating it all.

It’s not fun to just wake up and have my dream life. I want to BUILD my dream life.

When you want the process of achieving the goal even more than you want the end goal, you’ll wake up with motivation every single day.