Why You Don't Need Millions (or even hundreds) of Followers

I was on the phone to one of my close friends, and fellow high performance coach, Lukas Kramer, today when he blew my mind.

He told me his latest YouTube video only had three views after 5 days.

But one of those views was from Damon Willis, the man that Brendon Burchard introduced onto his stage as “the best salesman for coaching in the world with over half a BILLION dollars in sales under his belt.”

I know this is true because Damon sent Lukas’ mentor an image of him watching it.

So while Lukas doesn’t have millions of followers, the people who are in his network are high caliber, highly influential people. Lukas has mastered the art creating relationships. His videos don’t go out to millions of people. But they get to the right people.

What if instead of worrying about the quantity of followers, we started worrying about the quality?

Why get millions of views when one view from the right person can change everything?