Millennial filmmaker, Oobah Butler got his backyard London restaurant to #1 on TripAdvisor. Only it didn’t exist. The ultimate bamboozle.

He didn’t stop there. Next up, crashing Paris fashion week – as a fake designer, Georgio Peviani.

Then once again, he fooled the world by sending fake versions of himself to do media interviews.

What I admire about Oobah isn’t his excellently honed trickster skills, but his belief that anything is possible.

Want to get to #1 on TripAdvisor? Easy.
Crash Paris Fashion Week? Piece of cake.
Get not-so-uncanny doppelgangers to stand in for you? Of course.

I think there’s a lot to learn from Oobah’s creative, no-mission-too-big approach and his can-do attitude.

Doesn’t he just make you think about things from a new angle? How could you be more creative in your goal pursuits?

It all starts with the question: What if…?