Just Because It's True For Them, Doesn't Make It True for You

I’ve been listening to some business podcasts recently about niches. And according to them, it’s a bad idea to have a broad niche. You shouldn’t just help anyone. You should only help people get one specific result.

That might be true for some people.

But I don’t subscribe.

I help people achieve impossible goals. Any impossible goal.

It doesn’t have to be a certain kind. It just has to be huge, and out of reach, and beyond what your current beliefs tell you that you can do.

Then I can help you.

And maybe one day I’ll decide to only help moms with allergies who want to train newborn kittens, but for now, I’m sticking to my broad niche.

But for now, I’m fully booked. So if you want to work with me, jump on my waitlist by filling out the application to work together here.

But just because something works for other people, doesn’t mean it will work for you.

You don’t have to niche down if you don’t want to.

You could niche up.

You could niche across.

You could just forget about having a niche at all.

Figure out what actually works for you. Then go and do it, 10x harder.