The goal is important. It's the whole point. 

But 99% of our time is spent pursuing the goal.

Ironically, at the end of the day, it's the pursuit of the goal that fires me up.

Not actually reaching the goal.

I love the heart-thumping feeling when an idea comes knocking at 3am.

I love the determination of waking up every morning with a purpose.

I love the feeling of going to sleep at night having made progress.

I love the pursuit.

So instead of focusing on how I want to feel once I get there – I'm working on how I want to feel WHILE getting there.