Yesterday I shared my 2020 goals with you, but I realised that I’ve never actually shared my goal-setting process outright. I used to set goals just like we’re taught in school: SMART goals.
S = specific
M = measurable
A = attainable
R = realistic
T = time-bound

Until one day I had a giant epiphany.

I was reading an article about my dad, who had climbed Everest 5 times. The article reminded me something I had forgotten: The first time he climbed Mount Everest, it wasn’t even his biggest goal. Everest was just a stepping stone in a much bigger goal he and his climbing partner had: to break the world record for the fastest ascent of the 7 summits (the highest mountain on every continent).

Can you imagine that? Having a goal so big that Mount Everest is a SUB-GOAL, just a stepping-stone on your path to your actual dream?

It properly blew my mind. Suddenly it all clicked: nobody ever changed the world with a realistic idea. We didn’t go to the moon or climb Everest or run a 4-minute mile because it was SMART. We did it because it was impossible.

That SMART framework was keeping me stuck. When you look at the world’s most successful people, the high performers of this world, they aren’t restricting themselves with SMART goals.

The world’s highest performers are setting – and achieving – impossible goals.

Ever since that day, I’ve been obsessed with high performance and figuring out what exactly it is that high performers do that enables them to set and achieve impossible goals. After studying high performers across every discipline I could find, I came up with a framework that I noticed all high performers were using.

Amplify, Simplify, Multiply.

I’ve just uploaded my Impossible Goal Setting Masterclass where I show you this exact formula for impossible goal setting. You don’t want to miss this! Check it out here: