Yesterday, while planning what content to create next, I broke my own number one rule: Always create a simple plan.

Instead, I got swept up in the moment and decided to create a complicated plan, with bells and whistles and cherries on top.

I made a content calendar with stickers and tabs and color-coded markers.

I cooked up ideas for 6 different kinds of content (videos, reels, posts, quotes, stories, livestreams).

I worried about unnecessary details (should I do music or voiceovers with my reels?).

And within 30 minutes, I found myself so overwhelmed I was nearly in tears.

Over a content calendar.

I felt like Kim Kardashian in that episode where she loses her earring in the ocean and has a full on breakdown.

And then I remembered something really important: the wheel has already been invented.

And it works excellently. No need to create a content calendar or a social media strategy or ANYTHING.

A reminder of my simple plan that's been working for years:

1. Create valuable content.

2. Post it.

What’s your simple plan?