Difficulty doesn’t actually exist as a thing in the universe.

Our experience is what makes something feel hard or easy.

A mountain might seem hard to summit.

But with a helicopter it’s is pretty chill.

(Enter the invention of heliskiing) 

It’s the same with any goal.

Our goals aren’t just sitting around looking at us smugly like “I’m super difficult, you’ll never achieve me.”

Goals are neutral.

We get to decide if we experience them as hard or easy by how we approach them.

Sometimes we think they’re going to drain us. Exhaust us. Take YEARS of effort.

But what if getting fully booked in your business was as simple as putting out short videos on Instagram? (True story about my client Niamh).

What if becoming a professional fashion model was as easy as taking another model out to lunch? (True story about my client Chloe)

What if becoming a paid writer was as easy as putting your writing out into the world for people to see? (True story about my client Julia)

What if you decided your goal was actually super easy?

How would that change the way you approach it?