I’ve been getting some really good questions about cold messaging people to hit your goals.

Times to cold message people:

• To connect with them

• To ask them for help/advice

• To ask them a question

• To give appreciation/praise

• To share an idea

• To ask for a book foreword or a podcast interview

Times not to cold message people:

• To sell them something

It’s totally okay if you’ve done this in the past – I was taught to do this too!

But doesn’t it just feel so much better (and a lot less work) to let people come to YOU?

Here’s what to do to sell your stuff instead of cold messaging people:

Invite people from neutral, public spaces (supermarkets, coffee shops, networking events, Facebook Groups) to come to your space (your house, your newsletter, your Instagram profile, your email list) and offer them your product/service there, instead.