Action is like money.

The more you invest, the bigger the return.

If you invest one action, you might get no return.

If you invest two actions, you might get a small return.

If you invest three actions, you might get a slightly larger return.

And as you stack the action on top of action, it starts to snowball.

30 actions in a row and the snowball is on fire.

But ONLY if you invest your action in the same place every time.

And this is where I went wrong with my goals for so long.

I was all over the place with my action.

Think about it:

Telling 30 different people about your podcast once is like opening 30 different bank accounts and putting $1 in each of them.

There's no buzz. No interest.

But if you tell the same people about your podcast 30 times, it's like putting $1 a day in high-interest investment for 30 days. You'll end up with more than $30, because it's generating more each time.

Those same people have heard about it enough times, now they're telling their friends about it.

You're generating interest.

The first time you tell your followers about your podcast, no one listens.

The second time, someone downloads it but forgets to listen.

The third time, people are starting to listen.

The fourth time, they're inviting their friends.

The fifth time, they're leaving reviews.

The sixth time, they're asking to be on the podcast.

30 actions in a row and you're ranking on iTunes.

I used to think if I tried something a few times and it didn't work, I should try something else.

But single actions don't create results.

Trying this, trying that, trying something else – of course nothing seems to work. 

There's no time for the action to snowball.

So I learned I had to pick one action that matters the most to my goal and do it every single day until I saw results.

For me, that means creating content every day and sharing it.

I'm on day 428 of blogging in a row.

When I started 428 days ago, I didn't have any clients.

Now I'm a full time coach.

I don't post it on Facebook today and then Linked In tomorrow, and then Instagram the next day.

I post it every single day on my blog, and in my Facebook Group.

Take some action.

Then take it again.

In the same place.

Even if nothing happens yet.

It's working.