A needle mover is a task that will propel your project or area you are working on to the next level.

I once heard a story about a man who had a whole raft of issues – he was severely overweight, in a troubled relationship, his career was on the rocks, he was a chain smoker and he also chewed gum. He finally decided he needed to make some serious changes in his life – so he chose to stop chewing gum.

Huh?

You have all of those issues, and you chose to use your limited daily willpower to stop chewing gum?

The thing is, this dude clearly had good intentions, and he was ready change his life. He just didn’t stop to think about the actions that would truly propel his life forward. But he was making a crucial mistake: the change he was making wouldn’t propel his life forward to the next level. He needed to focus on one thing that would truly make a difference. Perhaps for him, it was losing weight, leaving his relationship or getting a new job.

If you could only work on ONE thing in 2020 that would propel you forward – just ONE, what would it be?

For me, it’s getting the word out about my members club, Impossible Incubator.

In other words, my sales funnel is my 2020 needle mover.

What is the most important needle-mover for 2020?