The Best Business Tool Ever

2.5 years ago, I started my coaching business.

And I was fluffing around.

A lot.

I thought business was about all about logos and funnels and websites.

But I was missing THE most important thing.

Connection with actual humans.

You. have. to. talk. to. human. people. every. day.

When I finally figured that out (and then actually did it), I built up a full-time coaching practice, making consistent income every month, paying all my bills, saving money, never needing to go back to work for someone else.

Even now, reading that back, I'm like PINCH ME. I've honestly dreamed of this since I was 16.

Here is the best business tool in the entire world: connect with humans & offer to help them.

Impossible Certainty

I'm so damn certain the impossible is achievable.

Because I'm surrounded by people doing impossible things, every day.

My client Matheson doing a pendulum swing aka RUNNING on a vertical rock face, 1000 feet up.

My mum completing the 7 Summits (the highest mountain on every continent) by her 50th birthday.

My giveaway winner 11-year-old Yve designing a jewellery line that is getting more demand than her team can physically handle.

My boyfriend Daniel, starting his second successful Escape Room in a year with zero prior experience.

My client Chanelle who invented a peak performance coffee that gives you all the hype without the jitters.

There's literally no way I could list all of the people in my life doing impossible things.

This list would be a mile long. You're all epic and inspiring AF.

Here’s the deal:

If you want to do impossible things, surround yourself with people doing impossible things.

Matheson Brown: Another Impossible Feat Accomplished

My friend-turned-client Matheson Brown has officially done something impossible!

Just over a year ago, he told me his idea that he wanted to go from an amateur climber to a professional-level climber in a single year.

This is UNHEARD OF.

He didn't know if he could pull it off.

His gear was stolen.

He dislocated his shoulder.

COVID meant no climbing for 3 months.

But this is the same guy who broke a world record on the 140-day long Appalachian trail in 2018.

I had faith in him. We worked on his publicity together and sponsorship opportunities. We worked on how to stay safe when your mindset has no limit but your body does.

And today, he completed his relentless three-day-long climb of Half Dome (750 vertical-meters of pure rock) in Yosemite.

People train their whole lives for this. And he did it in a year.

He did what literally no one has ever done before.

And he's made a documentary about it.

There is literally no such thing as impossible.

We're all capable of doing impossible things.

"It's not that I don't like being comfortable. It's just the lowest thing on my priority list." – Matheson Brown

Follow his epic journey here.

Back to 100

One of my impossible goals is to hit 100 push ups in a row.

When I set this goal, I had never even done a push up in my life.

And that's exactly why I wanted to do it.

I wanted to show myself that I can do something that is literally so out of reach from my current reality.

In January, after a ton of training, I did FIFTY in a row.

A girl who for her entire life literally couldn't do even ONE.

YOU GUYS I DID 50!!

And then I promptly injured my shoulder.

It's slowed me down, but it's not going to stop me. 

It's been 5 months since I've done one single push up.

But I've been working with an amazing physiotherapist.

And last week, I did my first half-push up.

It's not much.

But it's progress.

And she says she thinks I will be doing full push ups by the end of September.

So Internet, get ready. Because my 100 push ups challenge is coming back at you!

My September 2020 Goals

September 1st – it's the first day of Spring! (At least in the Southern Hemisphere where I am!).

Spring means new beginnings, regenerating, budding, and growing.

With that in mind, I have decided to revamp the way I do things a little bit this month. Here are my September goals:

1. Do less, to have more impact.

   This is based on the Pareto Principle: 20% of the work you do will give you 80% of your results.

   So I want to spend more time this month focusing on that 20%.

   I want to create shorter, more meaningful to-do lists.

   Less crowded calendar with better, more important things scheduled.

   Fewer social media channels, with better content.

   The way I will measure this is by how I FEEL throughout my day. Am I stressed, rushed, and anxious? Or am I calm, prepared, and at ease?
   

2. Get the most important things done in the morning.
   Because I'm a night owl, I have always thought that mornings aren't my best time. But really, a productive morning means that I can spend my favourite time – the evenings – doing what I want to be doing.
   

3. Run 3x a week.

   Last month I ran 2x a week, which was great, but I definitely feel like I'm ready to take it up a notch. 3x a week is going to be an extra challenge, I think!
   

4. Apply what I learned in my YouTube course to my videos.
   Now that I know what to do, I need to actually DO it! Each week, I am going to apply one new *important* concept to my videos. (I will continue to put out a video every Friday).
   

5. I was trying to think of a fifth one and then I realised that the entire idea of this month is to reduce! So number 5 is to focus my attention on the first 4 goals rather than spreading myself too thin.

What are your goals this month? Let me know in the comments!

My August 2020 Goals Review

August is almost over, and I hit my goals this month again, woohoo! Here’s what happened:

1. Run 2x a week
   Complete! This was a lot easier than I thought it was going to be. I really enjoy not putting these on specific days of the week, but allowing myself to choose a day when the weather is lovely and I'm feeling energized. Next month I'm ready to take this to the next level and exercise more!

2. Put out a YouTube video every week (and start a video release “day”)
   Complete! I decided Friday is my release day (and I made a little banner on my YouTube to say "new videos every Friday" to keep me accountable!). I put out four videos this month on Fridays, EVEN though I wasn't 100% satisfied with them. I decided it's more important to stick to my publishing time than to have absolutely perfect videos (not that any of my previous ones felt perfect either!).

3. Show up every day in my Facebook Group with mega value
   Complete! I posted in there every single day. I always tried to ask myself, "how can I add more value?" and then on the posts I added something extra, they always got responses saying they were impactful. I've been doing a lot of thinking about how to make this group the most supportive group on the internet, and I'd love your feedback so let me know what you'd love for this group to have/do!

4. Learn the YouTube Algorithm
   Complete! I studied my YouTube course and now the fun is to apply everything I've learned to my next videos. I also gained 84 subscribers! That might not seem like much, but these last two months it's moving faster than ever before. As of today, I'm on 684 subscribers. #celebration!

5. Create a way to make my work more environmental/sustainable/contributing to climate action
   Complete! My business all online and it's service-only (I don't sell any physical products), so I thought I wasn't producing much waste. However, I realised that when I'm coaching, I write A LOT of notes. Pages and pages. I probably use thousands of pages every year. That's not only tress, but bleach and chemicals to make the paper white. If I make the simple switch to electronic notes and if absolutely necessary, notes on recycled paper, then I will definitely be making my business as eco-friendly as possible. (P.S. if you've got more tips for making an online business even more eco-friendly that I haven't thought about, let me know!)

How did your August Goals go? Let me know in the comments!

Double Your Goal

Want to make $10,000 a month? Set your goal at $20,000.

Write a book in a year? Write two.

Lose 10kg in a year? Lose it in 6 months.

What would you have to do to hit that doubled goal?

Would you get up earlier?

Use a different marketing technique?

Be more disciplined?

One of the biggest things I've learned is how easy it is to underestimate how much time, energy, and effort a goal will take.

When you double it, you have to think differently. You have to think bigger. You have to act bigger.

When you're aiming and planning your efforts for double, suddenly your original goal seems like a piece of cake.

Feeling determined?

Double it again.

Because mediocre goals lead to mediocre results. 

And it's so much more fun to do something impossible. 

You Can Make Money Doing What You Love

You can make money doing what you love.

There are people out there right now, this very second, who want your talents, skills, and services.

And they want to pay you money for it.

The ONLY reason you're not making money doing what you love is because you haven't decided that you can.

You think that your thing isn't something people want to pay for.

Listen – if you told me 5 years ago that I would make a full-time income helping strangers on the internet achieve their impossible goals and dreams, I wouldn't have believed you.

Surely that's not a real job?

But now it is.

Because I decided.

You can make money doing what you love too. A lot of it.

You just have to DECIDE that you can.

How Virgin Atlantic Began

This is how Richard Branson started Virgin Atlantic.

1. Go to the airport

2. Wait for a flight to be canceled

3. Lease a plane and crew

4. Divide the cost of the plane by the number of seats

5. Offer seats to stranded passengers

6. Fly them to their destination

6 things.

Branson didn't say "But I've never started an airline before." and convince himself he didn't know what to do.

He had a goal.

He made a simple plan.

He got his A into G.

And started an airline in an afternoon.

ZERO mind drama.

Your dream is so much simpler than you think.

Choose a goal.

Make a simple plan.

Get your A into G.

You've got this.

P.S. It doesn't matter whether you're starting an airline or growing your Instagram, the process is always the same. It all comes down to one thing: learning how to create results. This is what I do with my clients. I teach them how to become result-creating machines. When you're ready to get your A into G and create some serious results, book a consult with me.

The Most Important Skill You Can Learn

The most important skill you can ever learn is how to create results.

Once you know how to create results, you can set any goal in the world and KNOW you're going to hit it.

You control your results with your thoughts.

Because what you're thinking determines the kind of action you're willing to take.

And the action you take determines the kind of results you get.

Last month I really didn't feel like I was going to hit my goal of 1500 members in my Facebook group. I had no idea how.

But I decided I would hit the goal anyway – regardless of how I felt about it.

And then we got 900 members in a DAY.

Nervous? Afraid? Worried? Stressed? Okay. Execute anyway.

You get to decide to make it happen.

If it was life or death, you know you could make anything happen.

Why wait until it's life or death to perform at your potential?

The result you want is available to you right now.